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The Canaries Trust are delighted to announce a new partnership with Her Game Too, who lead a campaign that is dedicated to eradicating sexism within the football industry. They want all women and girls to feel safe and secure when sharing their opinions on football both
online and In real life.

Canaries Trust joined a number of organisations to commit to the cause, creating further awareness of the problems faced in football by females.

HerGameToo was founded by 12 passionate female football fans who are committed to growing the campaign with the aim of fostering an ethos in football in which women are welcomed and respected equally.

The non-profit organisation aims to create awareness, educate, research, develop a strong sense of community and create strong relationships with clubs, amongst many more.

Further aims include creating regular content to champion women in football (players, staff and fans), creating strong relationships with club trusts and communities, having a presence at football grounds and sports bars to build a more welcoming environment for young girls and women as well as continuing to campaign against sexism in football and online abuse.

'We are delighted to finally partner with the Canaries Trust.” Said Amy Clement of Her Game Too “ The Trust have been following and supporting our journey since we established the campaign back in May 2021. We are in awe of the brilliant work they do with the Club and the community and feel they are a perfect partner for Her Game Too. We hope to work alongside them to support the female fan experience at Norwich City and engage young girls from the community with the Club”


Robin Sainty, Chair of the Canaries Trust, said: “We are delighted to partner with an organisation who share so many of our values.


“We are already fortunate that our football club, Norwich City, as well as its Community Sports Foundation, continue to push for change and drive awareness in the areas of inclusion and diversity.

“We know the Club is very supportive of our decision to partner with Her Game Too and that they will continue to listen and take on board feedback from the Trust in these areas.

“Working together with the Football Club, we continue to make progress in the area of inclusion and diversity and this is another important step for both parties.

The Canaries Trust highly values its partnership with Her Game Too and shares its passion on this subject we strive to achieve equality within all aspects of our work. We are also proud of our involvement in the recent partnership of NCFC with HGT.

Along with the work we do in the community we are also a voice for all fans no matter their gender, age, race or sexuality. Football should be a safe space for all.

Our board member Nicol Nicholls was recently announced as the Her Game Too ambassador for Norwich City Women FC and is happy to be contacted by any fans who have experienced or witnessed sexism within our club.

For more information, please visit

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